Keebler Sustainable Packaging
This Keebler Coconut Dreams packaging is supposed to be more sustainable than the current one. Instead of plastic it is made out of hemp paper and beeswax. Hemp paper is a great alternative to paper because it can be recycled more and reduces the amount of pesticides during cultivation. The purpose of this project was to find a way to make a current product’s packaging more sustainable. It also has to turn into something new after. We decided to make the cookie packaging turn into a paper doll set that kids can play with. The use of outlines rather than filled color reduces the amount of ink and gives kids the freedom to color the dolls and scenery.